Commercial Photographer in New York

01 · Brand

Tell us who the work is for.

Contact name *Email *PhoneCompany or brand *Your role *Company websiteCompany Instagram

Which stage best describes the brand? *

New or pre-launchA new company, first collection or early release.Growing independentAn operating brand building recognition and distribution.EstablishedA recognized company with an established market presence.Global or heritageAn international, legacy or widely distributed brand.

Select the closest fit. Brand stage helps us understand the scale, distribution and commercial context of the project, but it does not determine the estimate on its own. Final pricing is based on the complete scope, production requirements and image usage, and is confirmed after review.

02 · Project

What are we creating?

03 · Shoot

Define the physical production.

Where will the shoot take place? *

Ton’s Midtown studioA ready-to-shoot studio in Midtown Manhattan.Brand-provided studioA studio booked or supplied by the client.One exterior locationOne outdoor setting or neighborhood.One interior locationOne interior venue outside Ton’s studio.Multiple locationsTwo or more locations with travel or resets.Need location recommendationsTon’s team can help develop the location plan.UndecidedThe location will be confirmed during review.

04 · Images

Choose the deliverables.

What level of retouching does the project need? *

Standard commercialColor, skin, cleanup and visual consistency.E-commerce consistencyA clean and consistent treatment across a larger image set.High-end beauty or campaignDetailed skin, hair, wardrobe and finishing.Complex compositingBackground reconstruction, product assembly or advanced manipulation.Need a recommendationTon’s team will select the appropriate level after reviewing the brief.

Who will approve the images?

One approverAgency and clientMultiple stakeholdersNot decided yet

Would your team like to review images live on a monitor during the shoot?

Yes, dedicated viewing stationA digital technician manages tethered capture, file organization, backups and a monitor for live client review.No live review neededTon manages capture and image checks within the photography workflow.Please recommendTon will decide whether a dedicated viewing station adds value for this production.

This is a viewing preference, not a staffing decision. Ton determines whether the photography setup requires a photo assistant or digital technician and includes the appropriate crew in the proposal.

Standard editing and retouching are included according to the selected level. Complex compositing, multiple delivery formats and high-volume image sets are reviewed individually.

05 · Usage

Where will the images appear?

Do you need Ton to avoid working with competing brands?

Exclusivity means asking Ton to turn down certain competing assignments after your project. Because this can limit future work, it is licensed and priced separately.

No exclusivityTon remains free to photograph for other brands, including companies in the same industry.Product categoryTon would avoid competing work within one defined category, such as fragrance, skincare or jewelry.Named competitors onlyTon would avoid working only with the specific competing brands named by the client.Full market exclusivityTon would avoid competing work across the brand’s broader market for an agreed period.Not sure yetThe commercial bookings team will help define whether exclusivity is actually needed.

Ton retains copyright. The proposal licenses only the media, territory, duration and parties listed here. Paid media, partners and extended rights are priced separately from creating the photographs.

06 · Details

Complete the final details.

How developed is the creative direction?

Brand will provide a completed directionA finished concept, references and shot direction will be supplied.Direction is in developmentThe concept exists but still needs refinement.Collaborative direction with TonTon and the brand will develop the visual direction together.Full creative direction by TonTon will lead concept development and visual direction.

Will the project require travel outside New York City?

No travelDomestic travelInternational travelNot decided yet

Optional production and procurement detailsPermits, insurance, vendor setup or a proposal deadline

When is the proposal needed?

Within 2 business daysWithin 1 weekNo fixed deadlineSpecific date

Anything else we should know? Optional

07 · Review

Your commercial brief is ready.

Ready to submit

Commercial review

After submission, our commercial bookings team will review the production scope, deliverables and image usage. A detailed estimate will be sent by email within four business hours.

Project: Not selected
Approach: Not selected
Final images: 15
License: Not selected

I understand this is a project inquiry, not a confirmed booking. The final scope, fee, production expenses and usage rights will be confirmed in a written proposal and agreement.

Tell us what the work needs to do.

Commercial work built for real brands.

A clearer starting point for commercial work.